Advertising Agency in India

With a huge Indian population and a growing economy, the advertising industry in India finds interesting opportunities to establish itself and make profits. Soon after independence there came a number of Indian advertising agency which were promoted by the public sector. However, with liberalization, a number of multinationals came into the country to set up offices and preferred agencies of the same origin.

Thus, as the Indian economy opened, Indian ad agencies started selling out their equities to foreign agencies to earn great profits. And today, we have multinational agencies with their offices in India, holding the top positions in terms of annual profits. Not just this, the Indian creative talent is also being recognized globally. The multinationals are using the agencies in India, appointed by them, to not only create advertising for the Indian market but also for their international markets, especially Asia. Thus, the opportunities for advertising agency in India are immensely rising.

The ad agencies in India today are not just developing creative ideas for print and TV commercials, but are diversifying in a big way. They are treading newer paths to reach customers. This they are doing by harnessing the power of unconventional media such as ground promotions in malls, events, movies, celebrity endorsements, etc. For example, Lintas has a separate division for rural advertising, called Linterland, and a division for promoting brands in the entertainment sector including movies, music, etc., called Lintertainment.

Thus, a single ad agency today, is providing a plethora of services from content creation, developing the artwork, TVCs, radio jingles, internet advertising, promotion in movies, outdoor advertising, POPs, media planning, public relations services, marketing consultancy services, amongst others.

Automotive Advertising Agencies Use New World Technology to Teach Old World Phone Skills to Dealers

Most automotive advertising agencies have learned to use today’s automotive advertising technologies to blur the line between the real and the virtual world as they help build virtual showrooms on the Internet Super Highway to supplement their auto dealer client’s real world brick and mortar facilities. However, a growing number of new automotive advertising vendors have entered the market to focus on old world telephone techniques that may have been overlooked in today’s Internet driven marketplace.

Automotive advertising Agencies have accepted a new role in today’s challenging economy that includes whatever it takes to sell vehicles and service. Automotive advertising agencies can no longer limit their areas of responsibility to bringing traffic to the front door. Internal selling systems integrated with technology driven processes that link their virtual online showrooms with their brick and mortar facilities share a common element that has survived intact on the Internet Super Highway – human nature. The people part of any process is often the weakest link and telephone skills are still an integral component of communication systems in real and virtual world auto dealerships.

New customer interaction platforms offer a two way video online transaction platform that promises to push through the glass wall between salespeople and their online shoppers. The expectation is that developing online transaction tools will eliminate the need for online sales people to disengage from their initial customer interaction with an email to deliver information or even a telephone call to schedule an appointment. Unfortunately, the vast majority of today’s buyers still prefer to keep the glass wall up between themselves and the sales person to allow them time to make a decision; and that is where and why most dealerships drop the ball.

The people skills needed to maintain control over a customer have always been important. However, the Internet has empowered consumers with the ability to gather information from sources other than the auto dealer so now they are critical to the survival of an auto dealership in today’s challenging economy with reduced sales volume and profit margins. Today’s educated consumer demands that all online communications, including telephone calls to gather information not provided on the websites, are transparent and relevant. Sales people still need to provide information about themselves and their dealership to differentiate them from competing online dealerships and information resources. However there is a fine line between relationship based selling and self serving sales hype; that’s where new telephone support services using web based training, managing and monitoring can help.

Automotive advertising agencies and their auto dealer clients understand the importance of maintaining telephone skills. Telephone training has always held a priority position in any comprehensive plan. You must inspect what you expect and managing and monitoring telephone calls, both in-bound leads and out-bound follow-up, is job one for many sales managers. However, the immediacy of today’s Internet demands and the limited tolerance of online shoppers have required more management oversight and support than previously needed or even possible give the limitations of monitoring systems and processes in most business development and/or call centers. New vendors entering this arena provide a combination of one-on-one training, outsourced resources and web based managing / monitoring functions that promote best practices with easily accessed R.O.I. analytics to prove that the job is getting done.

Of course automotive advertising agencies must continue to focus on bleeding edge website conversion tools and lead generators to generate the phone calls. Applications that provide NADA sourced appraisal values for online consumers with inventory information to select a replacement vehicle with consumer friendly lead generator tools are still needed to get the phone to ring. Similarly, agencies should continue to advise their auto dealer clients to invest in online lead sources like consumer-centric inventory based marketing platforms powered by social media – and automated video production platforms producing interactive videos posted on an auto dealer’s website as well as individually indexed onto You Tube driving leads back to the dealer’s CRM to get the phone to ring. However, automotive advertising agencies also need to insure that when the leads are generated that they are handled properly on the telephone or the leads are wasted and the R.O.I. from these new online marketing platforms are diminished.

Properly integrated telephone training and monitoring applications using new technologies and Internet powered access for outsourced support services can help to blur the line between the real and the virtual world as well as any other online platform. A combination of best practices and technology can create the efficiencies needed to maximize the R.O.I. for auto dealers before, during and after the sale. All too often automotive advertising agencies neglect to look in the rear view mirror to apply yesterday’s best practices to today’s selling processes to build tomorrow’s opportunities.

People skills are still job one when it comes to selling vehicles and service. The filter that the telephone places between a sales person and a customer is as much of an obstacle as the glass wall that separates the lanes on the Internet Super Highway is. In both cases, modern technology can be applied to overcome the one constant that exists in both challenges – human nature.

Internet Advertising Agency – Learn New Ways Of Branding

An ordinary term can becomes a brand and it take lots of hard work to make that happen. It is a fact that marketing of any product or services becomes easy if it is associated with any brand but the question is how a brand can be developed. Can we make brands? If yes then how can we do brand promotions and is there any tool which can help in branding. This all can happen by a little endeavor and assistance by an Internet advertising agency.

Internet advertising is producing exciting results in India as it is a country with around 65 million computer literate people among whom about 46 million users are using Internet. An Internet advertising agency works to utilize these Internet users for your brand promotion. There is no doubt in it that your online presence can make you meet uncountable number of customers who are waiting for you because most of the people are utilizing Internet. Whether it is for job search, property search, matrimony search, Internet is being used for myriads of activities.

There are some genuine Internet advertising agencies in India that help in search engine marketing, e-mail marketing, display advertising, affiliate marketing, blog marketing and other kinds of Internet marketing. Many companies are using the Internet as a great tool for the advertising and so speculations are that the online advertising would become the biggest advertising medium till 2011 and it may surpass the newspaper advertising also and a major role would be played by the online advertising agencies.

In fact, a considerable number of agencies, advertisers and publishers are using the Internet advertising as a great tool and they are opting for the services of online advertising agencies. These agencies work like a bridge between your company and different websites. Also, speculations are that by the year 2012, nearly 50% of the world’s Internet population would be living in the Asia-Pacific region. So, a whole new world of advertising world is in the making.

What Does an Online Advertising Agency Do? Could I Do It Myself?

An Online Advertising Agency is there to get you cost effective advertising. That’s not just spending your advertising revenue and hoping to get the odd visitor, but to get guaranteed visitors at a budget cost. An online advertising agency has a duty to service their customers with a good service otherwise they’ll not get repeat custom.

That said, an Online Advertising Agency strive for perfection, keep their ears to the floor and know the advertising industry inside out. If they weren’t good they wouldn’t be able to earn a living. So with excellence in mind I started to search for a reputable Online Advertising Agency. Of course I was shocked at the monthly charges, but impressed with their claims. I continued to explore and then was amazed at what I discovered. Most reputable Online Advertising Agencies were certified Google advertising professionals… It was here where the discovery was made.

I already knew that the search engines had just changed their algorithm and this had affected the advertising as well. So the future was throwing up new challenges. I needed to have a new angle, I needed new blood… I needed someone who knew the score and was already ahead of the rest of the gang. This would be how everybody sees the future, but only the rare few know the full story. One particular Certified Google Advertising Professional who is at the top of his profession has decided to offer his expertise as an Online Advertising Agency. He’s now revealing how to work the system and get more adverts for your money.

He also uses the same sources himself, to prove his skills work, and earns a substantial income from understanding how best to utilize the resources he has at his disposal. This skilled professional makes a ridiculous amount of money per month online as an affiliate. He uses his advanced advertising skills to turn regular Google AdWords accounts into highly successful million dollar accounts!

I was ready to reserve judgment. He claimed that he’d prefer to sell his system in a book form than continue to work for numerous high profile accounts as their wants and needs were creating serious stress as competition was rising. Too many people were demanding his services, but he’d only got so much time in the day. He’s a perfectionist… So he didn’t want to let anybody down. He then decided the shift his attention from providing the service to ‘providing the solutions to the service’.

If you follow the link below he shows proof of how he achieved 38 million views of an advert and 300,000 visits to his website… Plus! The cost per advert was only $0.08 – in the UK that’s 5p per click. I use to pay ten times as much for only a fraction of the visits. So I had to respect this man’s ability.

His advertising techniques contained in his report were so advanced and precise that the new Google policy change doesn’t even affect it. So it would appear to our advantage that this Google genius had solved the problem before it even affected the rest of us!

Anyway, this Google genius wrote a book on mastering Google AdWords. I couldn’t resist buying it. He also has video and illustrations to explain the techniques he uses. I’m greedy so I’m not going to share any of it, but feel free to check it out for your self by clicking on Online Advertising Agency.